Our Team

An experienced team with deep, practical experience in insurance, price comparison, tech and digital marketing.

 Jon Ansell, CEO


Jon knows insurance. He’s been reshaping the industry to make it better for consumers and insurers for 30+ years.

He started Merlinio as an alternative to the daunting, inefficient auto insurance buying process.

Jon started travel insurance as we know it today, first building products and digital distribution in the early days of online travel. And he’s a proven leader – most recently as the CEO and a co-founder of Fusion Company, a global digital merchandiser that employed real-time data analytics to increase ancillary product sales by some of the world’s largest airlines, healthcare companies, and insurers.  Before that, he was the President, CEO, and co-founder of what is now Allianz Global Assistance, one of the largest travel insurance companies in the US, as well as American specialty insurer, Jefferson Insurance Company.

Jon builds things when they don’t exist -- co-founding and serving as the first president of the US Travel Insurance Association, the trade association of American insurers, brokers, and administrators specializing in travel insurance. And making it easy to buy auto insurance is next.

Jammy Li, COO

Jammy has done this all before -- 3 times to be exact.  And each time it gets better.

He’s been a technology strategy leader for 25+ years as a CTO, CIO, COO and CEO of companies – including the founding CIO of America's largest insurance price comparison company and four startups.

Jammy is not just a tech guy -- he deeply understands this space from a strategic and business perspective.

He's also a great cook!